Facilitated by the Business Skills team at the Crafts Council (UK) and business support expert Toyin Laketu, Founder of Onwards and Up, this fourth and final masterclass of the FUSION series focused on creative business skills.

Over the two days, participants were guided into shaping their business vision through practical sessions and tools that helped them:


• Identify their core values and model a business plan
• Market their ideas and run a campaign
• Present themselves and make a good impression
• Protect their brand and design ideas

Each day, leading practitioners in fashion and textiles shared their insights on setting up a business, running a promotional campaign, navigating the market and reflected on the social and environmental impact of their work.